Payper, a new clipping mobile app from TikToker Alex Sedlak (alexsedlak1, ~2.3M followers), used the founder’s reach plus its own clipping system to go from zero to roughly 50k downloads in two months.
The playbook is a mix of creator leverage and productized growth loops.
The app connects clippers with brands and pays creators around $1–$3 per 1,000 views, creating a clear economic incentive to chop and repost short-form content.
Sedlak is the archetypal “Miami guy” who framed his origin story as dropping out at 19, starting a business at 20, hitting big follower counts at 21, and hitting seven figures by 22. He feeds his feed with headline-grabbing claims (he’s said he wants to be a billionaire in 1–2 years), and that personal narrative ultimately just becomes free promotion for the product.
They’re running three user-acquisition levers:
- occasional direct promos from the founder’s main account
2. a squad of daily-posting creators (which hasn’t scaled well yet because of weak hooks and execution)
3. clipping campaigns that use the app itself, through clippers who chop other streamers’ videos, throw a payper.ai watermark on them, and push them out as native posts.
They’ve tried other clipping formats with limited success, but one clip did blow up to 2.8M views, proving that the loop can work when the creative lands.
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