Merlin AI’s $19 TT-to-web funnel & 880K daily visits

Merlin AI sells a $130 AI tool bundle for $19 and is pulling roughly 880,000 daily visits and ~44M TikTok views.

The site launched in 2022, later added an app and browser extension, and bundles models like ChatGPT, Gemini, and Claude into one interface.

The app sits near $10K MRR, but the website is the real traffic engine: a one-day peak of 3.86M visits in February and an average around 880K, with ~45% of traffic from India.

Social runs at scale, with 35 Instagram and TikTok accounts totaling ~44.2M views, 115K comments, and 45K bookmarks.

Viral posts leaned on simple meme formats (coding/ChatGPT prompt jokes) plus a CTA that is designed to drive comments (e.g., “comment ‘x’ to get”), which created huge engagement spikes.

One “Happy vs. Sad Split Transition” post drove millions of views and a wave of comments; a July clip rode a trend to ~1M views and 2.2K comments.

Legacy reach came from a large faceless account (ig@foyertech) with ~41.3M historical views from coding-meme formats in 2022–2023. Recent content shifted into prompt-memes and ambassadorships; many top posts were boosted with paid ads to amplify organic winners.

What’s working: low-effort faceless memes, a tiny engagement CTA that forces comments, cross-posted ambassadors, and paid boosts to scale winners. Traffic funnels to the website, where a low-friction $19 bundle converts attention into purchases.