We already knew GLP-1s power hit weight-loss meds like Wegovy and Ozempic, but we had no idea they were blowing up on TikTok.
Soon after, we spotted an app pulling in $400K last month while coordinating loads of creators, plus a handful of other D2C plays we’ll unpack.
Let’s start by… digging into just how deep this niche goes.
GLP1
Ordinary users are sharing their GLP-1 journeys, and there are literally hundreds of them.
Type in #glp1community and you’ll see just how deep this TikTok niche runs.
Americans already know how massive the pharma market is. Novo Nordisk, Europe’s biggest player, paved the way with GLP-1 drugs.
It’s no surprise they want to own customer acquisition straight from TikTok.
Join Fridays & Affiliates
Join Fridays sells GLP-1 subscriptions. It is not the biggest player; Found Health and Ro still lead, but it is picking up speed.
More critically, the brand is owning TikTok. Nearly every influencer in the space has joined its affiliate roster.
They caught the GLP-1 trend early, paid creators for a couple of posts, and locked their affiliate links into each creator’s Linktree for good.
For most of those creators, the deal is easy money, they do not have much else to pitch.
Given their likely sky-high LTV, the brand would be crazy not to do it.
The main rival is Amble (joinamble (dot) com), which shows up in the rest of the link-in-bios.
Controlling those links yields a long tail of steady affiliate clicks.
MeAgain > $400K MRR
MeAgain might be the cleverest winner in this [mobile app x GLP1] space.
Think of it as an all-in-one tool: calorie counter, food log, reminder system, and habit tracker, all just for GLP-1 users, plus a cute home-screen widget.
No competition + classic TikTok marketing playbook.
At first glance the app looks messy and a bit trashy, but design flaws do not matter once a strong network effect kicks in. That part seems to be working.
Over the past year they spun up more than thirty-five TikTok accounts; nine are still posting.
The total sits at 7.1 million views. That is not viral by mainstream standards, yet in a tight TikTok niche the conversion rate is way higher.
The content formula is simple:
Open with a three- to five-second hook. Show someone scrolling through the app or tapping the cute widget. Close with a quick second hook.
“My GLP-1 journey.”
The brand rides the wave of accounts that document personal GLP-1 journeys.
Hooks that hit hardest include:
- “When Ozempic kicks in after one bite”
- “How much I lost each month on Ozempic”
- “I already dropped 69 lbs on my GLP-1 and only now find this”
- “My friend just finished GLP-1s and started dating again. I’m crying right now, look at this”
- “The hard part of Ozempic…”
The second half of each video shows an extreme before-and-after timeline. The weight-loss images are exaggerated, and the person whose phone is shown is not the same person in the photos.
They’re likely mixing with paid ads and other channels. TikTok is up for grab; and they know it. They’re also trying AI content and slideshows and i assume more will come.
You can find their accounts here.
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