We’ve officially entered the manifestation era.
And really, who doesn’t want to believe that if you want something badly enough and keep a positive mindset, the universe will make it happen?
Apps caught on to the trend quickly. Chloe, the creator of Copia, was the first, launching in March.
Not long after, Reprogam appeared, borrowing from some of Copia’s viral formats.
Reprogram was launched late June, just 90 days ago.
Shortly after, in early July, the first batch of videos went live. Now, they’re running 12 accounts that together gathered 141,8k views.
Despite not having had a breakout yet, a few formats have started to stand out.
The first one to become an outlier was this one at 6.3K views.
She uses the hook “I tried everything, nothing worked”
UGC clip, then straight to a quick app demo:
This other hook has also been spotted in almost every single creator account:
“My mom hid this app from me.”
Sometimes they mix up some variations, such as ”so glad may friends is a genius or i would’ve never found this”
Some of these videos are very reminiscent of Chloe’s content, as they follow the same structure and use similar hooks, like this one:
“She manifested her ex and he is crazy about her now.”
This video also stood out from the account’s average, with 107 likes, 3 comments, 53 bookmarks, 18 shares.
In the end, manifestation feels like the new “make it happen” just with push notifications.
And it seems like there are endless micro-niches you can target with a similar app. Just think of all the areas of someone’s lives where people would love to completely transform their surroundings (relationships, psychology, finance, travel, jobs, studying, etc).
Maybe next one we cover will be yours.
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