Wand app has mastered a format that perfectly blends memes with AI, and it’s been working really well for them.
They manage to spark massive awareness without even using a call-to-action, as people flood the comments asking about the app.
Their content often goes viral by tapping into current culture — like the Friend.com billboard rewrite — and they’ve done plenty more, from LeBron memes to fast food brand remixes.
They constantly test different faceless formats, and once they find one that hits, they double down and keep building on it.
Their hook rarely changes: “Chat, are we cooked?” or “This looks too real.” They post twice a day and have racked up 26 million views across just 54 videos.
You’ll see they also use Google Maps to create fast-paced movement and find the right spots, making it fully faceless content you can make straight from your computer.
The key, though, is in the edit.
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