Lovable’s new competitor pulls first million views

Lovable has a new competitor. Here’s what we know:

Bloom AI was released in May.

It was created by David Oort Alonso and Sirian Maathuis, backed by Y Combinator and raised $3.4 million in a pre-seed round.

For now, it seems that they’re running 7 accounts on TikTok, just crossing 1M views in total.

If you’ve been paying attention, you’ll notice that all these videos follow the exact same format as Lovable has been doing for months.

“Building Duolingo in 60 seconds”

“Building Discord in less than 10 minutes”

“Building WhatsApp in 60 seconds”

You can read the details on Lovable’s strategy here.

 On September 26, 2025, it peaked:

• Most viral video: same split-screen format.
• Top: screen, Bottom: headshot (YouTube gamer style).
• Hook: “Building Discord in less than 10 minutes”.
• Captions appear as creator speaks.
• Shows final result at the end.

Notice the similarities?