Relationship apps are fairly easy to go viral with.
Coding apps are a completely different ball game.
We’ll let you guess who’s really pushing hard in that space.
Everyone’s favorite new, fastest-growing EU startup: Lovable.
The Lovable Show
At first they tried some fancier street-show clips on TikTok:
The idea was cool, but it never took off, so they stopped after a few videos.
We feel they should have kept testing on more accounts – as the account seems to be the issue there. The show itself is fun and pulls you in.
These channels could grow nicely and boost awareness later on.
A few days ago they gave it another shot on tt@lovable.app with:
This time they used a more Gen Z style and more dynamic editing, also showing the live result, and the video pulled 33K views.
This proves that there is something there to keep experimenting with.
Maybe they could even launch some “Lovable Island” show!
Clipping
Next they tested a mass-clipping strategy. They grabbed the founders’ podcast episodes and sliced them into short clips.
It is a common playbook among fast-growing “hot” startups: crank out lots of podcasts so you have endless footage to chop up.
Most long-tail podcasts are made solely for clipping. If you look at their metrics, they average about 500 to 1k views on YT.
It looks like they have since paused/stopped.
Slideshows
They jumped in right when Replit did, rolling out two slideshow channels.
Replit’s @getreplit racked up about 300K views:
Lovable’s @rohxns pulled almost 2 million views:
Some of those began generating views, but nothing too significant, especially since the list format usually doesn’t convert well. They’d need to mint way more views here.
Killer format
After experimenting with a few more “standard” consumer-app formats like the ones below, which didn’t perform so well, they managed to find a new format that worked for them.
This killer format is a split screen where a creator builds at the bottom while the app is shown above. It looks like this:
It has been repeated across at least 9 accounts (you can find them here):
They used the exact same hook every time:
“I BUILT NETFLIX IN 1 MINUTE”
Rebuilding Spotify and Netflix are the most common ones that they repeat again and again across accounts. Those trigger comments such as:
Goal is to mostly enrage the developer community, leading to remarks like “It’s just a front end” or “What about the back end?” which works wonderfully to create engagement loops.
In this format, they always follow the same playbook.
First, they generate a Lovable prompt through ChatGPT. Beginning the video with ChatGPT keeps the brand in stealth, allowing them to introduce Lovable as the builder later on.
What is interesting is that they run it with creators or accounts from Africa or niche EU countries like Greece.
Is there a strategy behind this? Are they targeting regions where many developers live and tech is growing fast?
Probably just random.
In any case, they’re starting to have some breakthrough formats that they can repeat over.
We’re interested to see where this is going and whether anyone can reach mainstream TikTok with vibe-coding content.
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