Locket — the Nikita Bier–backed social app — now runs 26 ambassador accounts.
Here’s how that looks in numbers:
• 52 videos posted every day
• 4,984 videos total
• 298 million views
They’ve hit the top of the App Store using just three viral hooks.
(+ You’ll find a free CSV of the hooks at the end.)
Since our last breakdown, Locket has doubled down on its creator network.
26 active creators post two to three times daily, generating 298 million views, 1.5 million shares, and 2.3 million bookmarks.
So, what makes their system so effective?
1. Ruthless optimization.
They actively manage performance. While 26 accounts are live, I found 46 in total — meaning underperforming creators get replaced after only a few dozen videos.
2. Perfect on-screen talent.
Creators show high-energy, believable emotions — whether naturally or through training.
3. A fully templatized format.
They’ve refined one structure to scale endlessly. One format. Infinite output.
4. They play the outlier game.
Viral success is statistical. If you want one viral hit a day, you need 70+ uploads daily.
Hence 26 creators posting twice a day.
5. Relentless hook testing.
They’ve found a few winning lines — and repeat them constantly:
- “Life after deleting Snap” — used 838 times.
- “I’m crying, my [bf/mom/…] is so cute, look what he asked to start doing ????” — “crying” used 423 times.
- “POV” and “long distance” — each used 699 times.
Three main hook families make up most of their viral reach.
Their top performer, @kaias_lensss, has used the same hook dozens of times — and consistently gets millions of views.
You can explore the full dataset yourself:
https://www.socialgrowthengineers.com/resources/locket
The takeaway:
Repeat something like “I can’t believe me and my besties just found this” often enough, and the algorithm will reward you eventually.
That’s how Locket wins the virality game.
Leave a Reply