They have the exact:
- Same apps
- Same TikTok strategy
- Same creators
A “Glowcam” copycat has entered the App Store. It was released in March 2025, and it’s already at 60K monthly downloads.
But the jumpstart of their strategy was this:
They didn’t just copy an already proven use case, they copied an entire viral strategy for the biggest player in this niche, Glowcam.
And they even went a step beyond:
https://www.socialgrowthengineers.com/1mo-old-app-reached-25-on-app-store-504k-bookmarks
They started doing paid partnerships with the same small and medium UGC creators.
Including tt@ayanabcrr (30K followers), who made their most viral video yet.
The video on the left is for LittyCam, the one on the right is for GlowCam:
Same exact format, made one month apart. Their whole strategy is based on collaborations with female creators.
Another account tt@casimiere with video for Glowcam (left) and Littycam (right)
The only difference is the hooks:
Most viral hook (used repeatedly)
“when u try to take pics in the dark and they look like this ????
And this is the one that went viral last week on IG Reels:
They’re also running two branded accounts with low reach and even lower engagement (55,100 views only). Maybe because they keep reposting the same collab videos.
Also started doing collabs with Spanish creators (783K views, 2d ago).
But there’s an even wilder twist: They’re not just copying Glowcam’s offer and distribution.
Glowcam’s team has another app doing even better (200K downloads, $60K MRR).
So take a wild guess…
Littycam’s team shipped the exact same replica. ClipTone now competes against ClipRingo. It was launched 12 days after Littycam.
I mean, why not? It has 10K downloads already.
Competing in the exact same price ranges, but only one is managing to convert to paid plans. ($7.99 annually, $12.99 lifetime)
Proving again you don’t need a mind-blowing use case, you just need a strong distribution.
Speaking of strong distribution, have you read about this fitness guru who posts 4x/day?
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