“It Was Official… A New Season Had Begun”

Autumn has found its sound and it’s straight from the iconic voice of Carrie Bradshaw in Sex and the City. The audio clip, “ it was official, a new season had begun” has taken over TikTok and Instagram Reels as creators embrace the cozy, cinematic mood of fall.

The Formula

The Hook

You’ve probably already guessed it… Carrie’s iconic narration sets a nostalgic, reflective tone.

550k Views, 38.8k Likes

https://www.instagram.com/p/DO6b5xUCG

How to use this trend
Use the sound to capture the shift into autumn. This can be a carousel or a short video!

Think: cityscapes turning orange, the first layered outfit of the season, or a cozy café moment.

First shot/slide: an everyday scene → the “moment” you feel the season start (orange leaves, rain on a window, grabbing a sweater).
Second shot/slide: the full autumn vibe → styled outfit, coffee in hand, cozy indoors, or a scenic street view.

Creators have been quick to apply it in different contexts from cozy lifestyle clips to recipes and fashion edits.

A post about Apple pie cinnamon rolls made 2.9M views and 394.5k likes

@littlebbanghouse
Apple pie cinnamon rolls ???????????? the best of both worlds into one roll. These seriously might be the softest cinnamon rolls i have ever made. #cinnamonroll #applepie #cinnamonrolls #fallbaking #bakingtiktok
♬ after all seasons change – a.

This trend is all about mood:

4.5 M views, 615.2k likes

https://www.tiktok.com/@ehugirlllll/video/7541417716800949535

2.5 M views, 523.3k likes

https://www.tiktok.com/@jasminasaaa/video/7545027489689636118

1.1M views, 256.8 k likes

https://www.tiktok.com/@kay___elizabeth_/video/7552918249101380895

Fashion creators are using this sound to make personal style feel seasonal. It’s not about one outfit, it’s about declaring: my wardrobe has officially entered fall mode.