Not once, but twice, this app was able to use two different strategies to garner:
350M views → 90 days
268M views → 60 days
Their secret?
Outrageous TikTok hooks that will for sure end up in the TikTok marketing’s history books.
One creator printed 108,200,000 views in less than 70 days.
This is a legendary TikTok comeback for:
CheaterBuster.
This web app helps uses AI to comb thru the dating apps to find your partner’s name.
The old strategy:
In September, the app got 350M+ views on TikTok in less than six months by using a crazy affiliate clipping program.
The approach involved clipping fake street interviews and adding website demos.
Now, they’ve started something new.
2025 started off slow with 12.7M views in 2 months.
Until March 11th, when one video peaked at an all-time high of 27.5M views.
So, what happened here?
They flipped the script:
By hiring the first of what would become 20+ ambassadors on TikTok & IG Reels.
They’re no longer posting random clips. Instead, they’re recording themselves as hooks with the wildest storylines.
And on March 11th, they hit the jackpot. On this account tt@charleecheaterbuster:
“Guys I just found my Dads tinder acc on family vacation. He’s been married to my mom for 20 years”
17 MILLION views.
2M likes, 6K comments & 59K bookmarks.
11 days after the account started. A total banger.
And get this:
The next day, the same creator breaks the record for the most viral video for Cheaterbuster ever, but on Instagram Reels, ig@charleecheaterbuster
27M views, 1.1M likes, 8.4K comments.
Outperformed account median by x2684 only 12 days after starting:
Same format, different hook:
” a bf who finds you shells on the beach, who also has a Tinder account”
Her two accounts printed 108,200,000 views in less than 70 days.
That’s mind-blowing, especially considering that they were stuck in 12M for three months despite all the affiliates.
tt@kyndalcheaterbuster is #2 with 34M views on TikTok & 1M on IG.
This account was only started on March 26th.
Her most viral video proves this one format never fails.
Series:
Break down your wild stories into parts:
“pt 2 of my long distance boyfriend arriving” >> 20.7M views.
Total ambassador views are OFF the charts:
268M views in 60 days.
Official accounts are still #3 posting clips, but new creators are going viral non-stop:
(all accounts are here for you to track)
https://app.shortimize.com/c/2b10mtzX3c57rN
tt@reesecheaterbuster started posting 3 weeks ago:
She’s already past:
> 12.7M views
> 2M likes
> 3.2K comments
> 92K shares
All accounts include:
Website CTA in bio, once they reach 1k followers.
If you want massive growth like this, there are two things you can’t skip:
1. Become the GOAT at hook writing.
All their viral videos come from wild but credible storylines, and their best hooks don’t give it away.
2. Follow the strategies of all the best consumer apps.
Include full datasets of hooks and performance data.
Cheaterbuster’s coming soon! Subscribe to be notified when it drops.
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