FocusFlight pulled off a mass faceless/clipping CPM strategy that brought in millions of views and drove strong revenue.
If you look closely, you’ll notice they’re all using the same hashtag and captions: https://www.tiktok.com/tag/focusflightchallenge #focusflightchallenge
Most of the videos look the same, usually showing the app on a desktop or iPad where the UI/UX stands out more.
It seems they pushed out hundreds of clips at once using a well-planned faceless posting strategy, mostly on clipper-style accounts.
This quickly brought in over $60K in revenue, though I’d estimate the real figure is closer to $150K, with more than 200K downloads.
The concept is that each session works like a “flight” with a fixed duration. Your goal is to reach the destination, meaning the end of the task, without any interruptions.
To make this easier, the app offers a special mode that connects with your phone settings to block distractions, acting like a real “flight mode.”
What’s unusual is that their top country is listed as China on SensorTower, even though TikTok isn’t allowed there. That points to some kind of parallel scheme, maybe through Rednote.
The app first launched last January, but they only scaled up recently with this back-to-school campaign.
Most of the content is simple demos showing the app being set up and switching into focus mode. Some are raw laptop side shots, while others follow a more polished StudyTok setup.
If you look at the comments, you’ll find hundreds like this:
People in the posting challenge are asking others to boost their videos, showing they’ve brought a lot of kids on board and are likely paying a high CPM.
The strategy is working really well for them, supported by their advanced UI, with both views and MRR steadily increasing.
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