Uber, Lyft, Bolt, ARRO, Hitch, Curb, via, Flywheel, Wingz, Gett, Grab.
The truth is, some niches are oversaturated.
Especially in the AI app world, but that didn’t stop this college student from entering one of the most saturated AI niches.
AI language learning.
Pingo AI was released at the end of 2024 as a “language practice partner and speaking tutor.” Their website promises you can “Learn a Language 5x Faster by Speaking with AI.”
People have been catching on because they have $25,000 MRR and 50K users in just under 5 months of TikTok marketing.
Michael, the college student founder, posted the first video on TikTok 1 day after launching. Then, he scaled 12 different accounts to 9,979,311 views; 4 accounts on Instagram and the rest on TikTok.
All of them are here
Guess which language had the biggest breakthrough video?
Korean on the account: tt@pingoai.korean
Here’s the format:
> Guy uses Pingo AI to order something in Korean
> App answers in Korean (he doesn’t understand)
> Then he asks Pingo AI to explain what it just said
Boom, 1.6M views. They double down:
And they’re doing the same for their Chinese and French accounts.
Two other accounts that really stand out are => first ambassador accounts.
And guess the #1 difference you spot straight away:
The engagement rate is way higher than any other account (average of 10%).
19.09% on tt@hangulbeartips & 13.44% on tt@japanesewithai
The first one is the only account posting faceless content, and it’s also the one with the highest engagement rates.
3 videos above 100K views, a chapter out of the #StudyTok playbook.
They often mention other apps in between that don’t compete directly with Pingo AI to give the page more organic vibes.
This isn’t the only hack you can use to enter a saturated market.
Check out this other app going viral in the music app niche.
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