200,000 downloads & $100,000 last month with…
… this viral TikTok launch strategy to take over Spotify:
A new music app startup has entered the TikTok & Reels arena
Started off strong, with this move:
On April 18th they posted this video in collab with Pink Pantheress, a Gen Z English singer…
…launching her new song with direct promo to Untitled:
Result = 1.3M views, 94K likes, 908 comments
Up to this point, they weren’t active at all
But then, 3 days after this collab,
Ambassador accounts started to pop up everywhere on TikTok
22 so far, all started posting exactly 72 hours after the post
And a lot of these videos
Feeding on the buzz of Pink Pantheress’s last drop:
That was the most viral so far => 50K views
Seems low, but they’re just getting started
Check what they managed to do in 15 days:
Reached #54 in App Store, 200K downloads and $100K last month only
From 0 presence on either platform to 50 videos uploaded in one single day
That’s 2-3 a day on avg
Proving again the main trend of 2025 so far:
Huge ugc ambassador networks for all apps
Big or small
VC backed (like Untitled) or bootstrapped
They’re betting all on same hook variations x frequency of posting:
“Heard pinkpantheress is keeping all her music on this app (…)”
“If this app is good enough for pinkpantheress then (…)”
“why did i not know pinkpantheress uses the same app I do to (…)”
There’s a whole collection where you can track performance of their strategy:
https://app.shortimize.com/c/2b10qhu2UXp0mt
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