Yesterday we traced TurboLearn’s rise on TikTok and Instagram: 400 million views, a hundred-plus accounts and five un-missable viral formats. Today we zoom in on the newest wave of content.
This is TurboLearn’s TikTok master class – part 2:
TurboLearn’s standout ambassador right now is a college creator posting videos with hooks like “How to study like an Indian genius.”
Her breakout clip begins, “My friends think I’m cheating because I get such high grades and they never see me study …“, then reveals that TurboLearn is her secret weapon. 10M views with this video alone.
They’re also testing the “goon ” study method, targeting a whole different crowd.
Each persona speaks a different dialect of student anxiety, but both end up with the same payoff: “I actually use TurboLearn”.
In the last six weeks TurboLearn has leaned into a new aesthetic: creators filming themselves eating on camera, makeup flawless, telling a quick study anecdote before switching to how TurboLearn structures their sessions.
Accounts like tt@studywnicole and tt@taae.leee have become full-grown influencers… but still working exclusively with TurboLearn.
We scraped every caption, opener and call-to-action across the network and compiled them into a searchable sheet of hooks. Grab it here, free.
Behind the scenes TurboLearn has enlisted two operators, Eric Ouu and Mino Lee, to assemble a creator funnel.
The goal is to scan though Instagram and TikTok for emerging talent, invite them into a “creator academy,” and promise that posting one TurboLearn video per day can earn up to $10,000 a month plus a pathway to a full-time creator role.
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