How to Structure Contracts and Payments with Creators?

With dedicated creators (ambassadors)

Some effective payment structures split fees into 50 % upfront and 50 % upon completion, or, alternatively, 25 % in advance with 25 % at set milestones.

For dedicated creators, we settle payment weekly and upfront, which unlocks the next batch of videos, with bonuses paid at the end of each cycle or month.

This approach increases trust and transparency for the creator while still protecting you from problems down the line.

If you already have a strong, trusting relationship, you can simply pay after the videos are posted.

With micro creators

When working with micro creators on a fixed fee, payment is usually issued after the demo is approved and before the video goes live.

If a CPM or milestone‑based reward system is in place, settle those payouts afterwards.

Contracts

Keep contracts short and clear.

Accept a range of payment methods, including PayPal, Stripe, and direct transfer. For younger creators, you can also offer Shein, Roblox, or Amazon vouchers.

Before signing a full contract with ambassadors or dedicated accounts, run test or demo videos to confirm that the content style and quality match your needs; this step ensures the creator can deliver.

For ambassador deals, make sure the contract includes a clause allowing the content to be boosted or reused for ads at your discretion. You can negotiate the same right with one‑off creator campaigns, but expect a higher rate.