Creator pricing can vary widely based on multiple factors.
Full-Time Gigs
There are four common ways to pay creators for full-time U.S.-based roles:
1. Full Fixed Retainer
Depending on the quality of the creator and the type of videos you’re after, costs can range from $250 to $5,000+/month.
- For creators with experience in viral videos and a solid UGC (User-Generated Content) portfolio, expect to pay between $1,000 and $2,500.
- For new creators or random individuals, you can aim for a lower range of $750 to $1,500.
2. Performance-Based Compensation
Using metrics like $1 CPM (Cost Per Mille, or cost per 1,000 impressions) can be highly cost-effective.
- $1 CPM works well for broad audiences.
- For highly targeted niches, you can aim for $2 to $5 CPM.
3. Part Retainer / Part Performance
This hybrid model is the most common. It combines a lower fixed retainer with performance-based or milestone-based incentives.
4. Affiliate-Only Payment
This model strictly incentivizes creators based on conversions, meaning you only pay for tangible results.
Keep in mind:
- A CPM model protects you upfront if performance is low, but can become more expensive over time as the creator starts getting more views.
- A fixed retainer is more expensive short term (since CPM is higher early on), but becomes extremely cost-effective once your strategy works and you’re generating millions of views at a low CPM.
Each of these models has its pros and cons and should be chosen based on your goals, industry, and situation.ality. You can use any of the payment methods mentioned above to structure deals effectively.
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