how does this sell, please explain

We came across a bunch of wild TikTok e-commerce products. One page was selling a wristband water bottle and pulled 13 million organic views in just a few weeks. But that’s just the start.

There are wristband bottles, ChatGPT-powered “study-cheating” pens, shower phone holders…

…and even more unusual ones. One weight loss patch/product page got 45.7 million views across 91 posts.

They’re doing all this with simple AI slideshow videos. One of them hit 25.7 million views:

These slideshows show extreme one-year weight loss transformations, sometimes featuring the patch product as the third slide, sometimes not. It’s a simple format that grabs attention fast and drives traffic through the bio link.

They’re getting huge view counts with lower direct conversion rates, but the volume makes up for it. You can check out the account here:


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