From #78 to #29 in under 60 days & scaled to 300K/mo downloads…
…this social app just made ≈1/2M views with fresh new TikTok accounts:
Social app Cantina is rising from the depths of the App Store:
Feb 14th – #78
Today – #29 (Social Networking)
Let’s rewind:
Cantina was launched 10 years ago (2015)
It’s an AI character app where you interact with the ones created by your friends/strangers
Something seems to be working, because last month
They got 300,000 new downloads (no paywall)
The new strategy behind their gradual but significant gain:
In the last 50 days, Cantina started posting from 11 new ambassador accounts
Some accounts are 2d old
None went crazy viral yet, but hear me out:
Their (recent) most viral video got 32,600 views
From tt@amy.chats, their #2 overall
And check the hook they used. Rings a bell?
I wrote about this hack a couple weeks ago, so why are most of you still sleeping on this?
Hack => mention your most popular competitor in your hook
That’s what it took them to get this video to x77 median:
[link]
Doesn’t seem much?
This account didn’t exist 30 days ago
In the first 30 days => 67K views
And there’s more:
5 other new accounts already passed the 25K barrier
2 things here
1/ you see how it correlates with frequency of posting?
more posts = higher chances of virality
2/ consistency compounds
Sure it’s good to get a 1M view video and brag about it
But they harvested 297,162 views in 30 days w/ brand new accounts
And that’s
All it took for them to get at the best shape they’ve been in a long time:
Now, my 50 cents on what comes next:
They’ll continue to push down on ugc/ambassadors
They know it works and now it’s a matter of scaling, testing, optimizing
If this feels like the way you should go, then it probably is, so here’s my tip:
Read all about how the best consumer apps are scaling with this strategy Learn, track them, start your own.
Leave a Reply