New TikTok accounts are distributed based on the phone’s current location. If you’re located in the U.S., your traffic will primarily come from the U.S. If you’re in France, the traffic will be in France.
If you travel to Morocco with a new account, your content will be distributed locally, within Morocco.
Over time, if you consistently speak and caption in your target language, you should start to see a gradual shift in distribution toward countries that match that language.
For example, if I post videos from Portugal in Portuguese, I might get distributed mostly in Brazil, since the audience size is larger there.
When a post gains traction, it will be distributed across your target country, but can also reach other locations. We’ve seen posts go viral on a U.S.-based phone and get major traffic from the U.K. and Europe.
While TikTok’s system is mostly a black box, there are some (limited) ways to predict where your content will be distributed.
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