How an AI Chatbot App pulled 200K downloads & $70K mrr

In the last 30 days, Emochi AI racked up 200K new downloads and $70K in monthly recurring revenue.

The reason: 44 million views driven by a high-conversion TikTok playbook.

Launched in April last year, Emochi has quietly grown a network of 25 faceless TikTok accounts.

All posting daily. All built for one thing: scale.

They’re not the first to go after the “AI chatbot for girls” niche.

Every account uses the same faceless, white-background format.

Most popular style is the same old app comparison, including weird visuals, straight out of the Dippy AI / Bala AI playbook.

Their top video did 6.9M views.
Same visual format.

No text hooks. No captions. Just a recognizable pattern users already get.

Another hit in the same style: 1.4M views.

It’s like a visual language for this niche, nothing needs explaining.

Then there’s their second format: relatable meme content.

Split-screen layout. Example: “why am I sick” => 6.1M views.

Across the board, the strategy is clear:
Lock into proven formats. Repeat non-stop.
Design app visuals (like the yellow logo) that pop inside TikTok’s native aesthetic.

This playbook isn’t new.

Crushon AI, Dippy AI, Bala AI: they all laid the groundwork.

Now Emochi’s printing MRR with it.