The other day I asked Chat GPT to list the top Gen Z lifestyle trends in 2025. It first generated a big list of generic and useless topics, so I asked it to go hyper specific.
It delivered.
Here’s a list of my favorite ones (as a fellow Gen Z’er myself) and how I think any app founder can capitalize on them. You can take them for face value and build an app, or just use them to be clever in creating your hooks and content personas. If you manage to pull the right trigger with your messaging, doesn’t matter what product your selling as long as it finds its audience.
Manifesting
If you’re a long time reader, you might be bored of reading us rant about manifesting. But here’s the thing:
This trend is here to stay. Short-form video has massively spread the concept that you can manifest anything you want into your life, and a few apps have already started using this in their favor.
“Sober-Curious”
Gen Z is significantly lowering the stakes when it comes to alcohol consumption. Besides all people going sober, there’s a even more interesting group of consumers rising, the “sober-curious”.
Of course some e-com brands are already capitalizing on it (first video on the left belongs to Melts Infusions).
Still haven’t seen many consumer apps or even general health use-case apps capitalizing on this trend for content.
Seasonal Sprints
Gen Z is obsessed with becoming the “best version of themselves” 24/7. Hence, seasonal sprints arise all the time, creating wellness trends that shift as the year goes by.
Take the examples of the Lock In challenge.
Someone took this challenge and turned it into an app. It was released in June, now they’re making over $30,000 every single month.
There’s a lot more challenges where this one came from. Do a quick research and you’ll find the best one for you (and your audience).
Raw boredom
Don’t we all miss being bored. Gen Z has been romanticizing this for a while now, and chasing the slow happiness we all get from a digital detox.
Besides the obvious “stop-scroll” and “screen detox” apps, there’s multiple ways you can ride this trend to create content that resonates. Get creative.
Marathon(ing)
Everyone is either getting married or running a marathon, we all know that. What I haven’t seen yet, are apps actually designed for “TikTok athletes”.
Yes, there are apps like Strava are making serious money for years, but hear me out: there’s a running app opportunity for every aesthetic.
Running apps in general have been lacking viral features, aesthetically pleasing UIs and additional features to connect the fitness use case with other profitable niches (hello manifesting).
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