This e-commerce brand has just arrived on TikTok, and just in time for summer.
Fusie is a brand that sells “the world’s best body adhesive.” Which is basically a glue stick you roll on your cleavage or legs to prevent clothes from revealing too much.
They are running a branded account that did 2.5M views in just 20 days (disclaimer: ~15% boosted by ads).
All of their content is faceless UGC, and they’re posting twice a day, religiously.
Three formats
- Sundress season
They show a relatable problem that their female audience resonates with – keeping strapless tops from slipping off. It quickly shows the solution, Fusie. The roll-on aspect of the product triggers nostalgia because it looks exactly like the glue sticks we all used as kids.
Some hooks:
- “since it’s sundress season…:”
- “the only thing in my bag this summer…”
- “ladies, you CAN’T go to the club”
2. Gym Girlies
Similar to #1, but targeting a slightly different use case – comfort while working out at the gym.
These have fewer videos, and none have gone viral yet for this format.
3. Product
Notice how the ones that have gone viral are the ones where they touch and expand the glue.
Nearly all hooks are targeting the gym girlies, and somehow it works even better.
Even though they’re not getting millions of views organically (yet), it’s enough to spark curiosity among viewers:
All it takes is one viral video.
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