Shanna Kress is a French singer, reality TV star, and YouTuber.
In 2022, after giving birth, she started sharing her postpartum journey.
Like many mothers, she was struggling with her body image and getting back into her fitness routine. The response was huge, and many women resonated with her woes.
So, she decided to name her journey and make it something bigger.
In early 2024, Shanna and her partner, Jonathan Matijas, branded her personal routines and techniques under the name Fitness Camp.
It started as a traditional fitness program, with home workout plans, recipes, wellness content, motivational messaging, etc.
The first thing they did was launch two Instagram accounts for Fitness Camp.
They had OK views, 5M in total in one year, but did that matter?
Fitness Camp kept on powering through, backed by Shanna’s account.
1M followers on TikTok, 3M followers on Instagram, and a link in bio is all she needed.
On January 1, 2025, Shanna and fitness_camp_officiel announced:
A Fitness camp app was launching along with a complete rebranding in a Viral video with 751K views.
“Fitness Camp as you know it is over…”
Since then, they’ve launched TikTok accounts with the same structure that they had on IG Reels and managed to get over 35 million views in less than 6 months:
Here are their top 3 most Viral videos from 2025 (and of all time):
#1: ???? FLASH SALE: 20% off until midnight tonight ⚠️ 4M views (Feb. 17)
Format: Three people in pajamas transition into wearing Fitness Camp merch
#2 Your Monday motivation check-in! ???????? 2M views (April 21)
Format: HIIT dance workout while Fitness camp merch
#3 Perfume ad 1.7M views (April 2)
Format: Couple being romantic/seductive for a perfume ad.
In less than five months, her app reached $30K MRR and is #80 in the France App Store.
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