Do you remember when we first talked about the rise of AI BFF apps?
Fito AI just pulled its first 15 million views and reached 20,000 monthly downloads. It seems that there’s still space for Duolingo x Fitness sub-niche:
The app was released back in September 2024. Now, they’re operating a network of 8 accounts, 6 on TikTok, 2 on IG Reels.
They’re cross-posting the same content on the two branded accounts (TikTok and Instagram), and it’s getting traction:
On June 24th, they got an all-time high, with an Instagram video that got 5.9M views…
159K likes and 877 comments.
“Drouble impact” faceless home screen with two widgets, side by side. Fito vs Duolingo.
Lily (Duolingo’s mascot) entered the comments’ section:
Fito’s strategy on TikTok and Reels has been relying on this faceless “us vs Duolingo” for 6 months now.
In February, they got a first glimpse of potential, when this video got 2.5M views on TikTok:
or even this one, with 700K:
It seems like they’re gonna be sticking to this format for a while.
Still no sign of ambassadors or partnerships, just 100% faceless, Duolingo-centered content.
All their other accounts have a way smaller reach (between 20K and 120K total views)
All using the same format, but targeting other regions:
Japan (113K views), UK (60K)…
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