Cole Kosco, founder of MenuFit, is a nutrition coach and former athlete who built a massive following by showing people how to enjoy fast food without ruining their fitness goals.
After going viral for his fast food nutrition breakdowns, Cole turned that momentum into a business.
That business is MenuFit, an AI app launched in August that helps people eat out while staying in track with their diet.
It scans menus and recommends meals for losing fat, building muscle, or reaching other health goals.
Core features such as personalized meal plans require a subscription to access, that costs either $9.99/month or $19.99/year.
The app is growing fast and currently ranks #66 in the U.S. Health & Fitness category.
Cole also happens to be MenuFit’s main growth engine.
He uses his personal brand and credibility to fuel downloads through content that educates and sells, and his whole strategy runs on a repeatable formats that are optimized to convert.
One of his top-performing formats is the “Us vs. Them” comparison.
He shows a high-calorie fast food meal next to a lower-calorie, high-protein option from the same place.
Another winning format is “High-Calorie Shock Value.”
Cole posts shocking facts like a “1,720-Calorie Milkshake” to grab attention and show why his app is needed to make smarter choices when eating out.
He also thrives with Myth-Busting and Food Hacks content.
Videos framed as “insider tips” (like “Junk Food = Fat Loss?”) position him as an expert for his followers.
Every video ends with a clear call to action:
“Comment ‘Food’ for…”.
This drives a flood of engagement, boosts reach, and opens an automated DM with a direct link to the app for high-intent users.
The entire funnel is designed to move people from viewer to subscriber efficiently:
- Top of Funnel: viral content on Instagram or TikTok reaches fitness-minded audiences.
- Mid-Funnel: users comment, get the link via DM, and land on a page full of reviews and social proof.
- Bottom of Funnel: a short onboarding quiz personalizes the experience before showing the paywall, appearing right when users are most invested.
You can track and analyze all MenuFit content on Shortimize: https://app.shortimize.com/c/2b10fJqAY2PhP
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