$70,000 MRR after 2 months of launching 100,000 downloads/month
#32 on the App Store today
Einstein AI is the new app taking over StudyTok & this is exactly HOW ????
Einstein AI was released on Dec 11th
It’s making $70,000 MRR over 100,000 monthly downloads
Already #33 on the App Store & here’s the crazy thing:
Einstein AI is from the same dev company as Feynman AI
Feynman was released 4 months ago & reached $60K MRR 20 days after launch
It’s also
The same team behind Rayz, the AI tanning app we talked about a few months ago
Seems like now they’re multiplying apps on the StudyTok arena
Found 15 accounts so far, some
Have been promoting Feynman AI and just switched/mixed content for both
Like this one => tt@studybeeprincess
16.2M views, 1.8M likes & 558K bookmarks in total (126 videos)
Their most viral video
Got 7.2M views with staged street-interviews
Asking students for GPA + what they use to study
This one is for Feynman AI (Nov ’24)
But in December the same account started posting for Einstein AI
This video got 334.3K views, 14.4K likes & 104 comments
Different format : “How to use Einstein AI”
They also started running a set of new dedicated accounts:
tt@studywithlisaaa => 3.4M views over 26 posts (avg of 129.7K views)
tt@learning.ladybug => 1.9M views over 60 posts (avg of 31.5K views)
Follow all of them here:
https://app.shortimize.com/c/2b10CuHSSg5gm5
On Instagram, they’re running two branded accounts (only one active atm)
ig@einstein__ai got 5,800,000 views since mid december
Their most viral format:
Is the exact same as on TikTok
Student street-interviews, GPA + what tools they use
Like this one => hook : “Asking UCSD students: What’s your GPA?”
2,100,000 views / 36,600 likes / 91 comments
And check this: logos of both apps are pretty much the same
I’ve seen videos promoting the app where people comment for app name
And other users who know Feynman AI comment saying that’s the one
It’s genius, cause
It doesn’t matter which one they go for
They can recycle the same content format over and over again & change app names
AI study tools have a relatively short time span,
Because Gen Z is always looking for the next, miracle tool that will get them straight As without studying
So refreshing your portfolio with basically the same app/branding but in a different name is a brilliant move
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