Firsty is a global eSIM app launched in 2023, offering free mobile data in over 200 countries.
The app has only one TikTok account, created in 2024, yet somehow, it suddenly hit 2.6 million views.
1.2 million views from just two photos. The secret was all in the hook.
1.2M views, 172.4 Likes, 1511 comments, 1433 bookmarks
Photo 1: A staff member standing next to the chef, shot on a phone.
Hook: “Asking my boss how many likes it would take to give me a raise”
Photo 2: A screenshot of the messages they sent each other.
Challenge: “How about 100k likes and Strava has to comment”
The video doesn’t push the app directly, it’s made to grab attention and bring traffic to the page.
The challenge is simple and easy to copy, making people want to join in (“let’s help them reach it”).
Bringing up Strava was a clever touch. It speaks to the same kind of audience, making the post more relatable and helping it spread naturally.
These videos don’t get a lot of comments, but since they’re funny and relatable, people save them to share with friends.
One video, where they announced they were looking for creators, got 38.5K views and 1,107 likes.
It was a simple headshot video of two employees doing a dance trend.
The on-screen hook said: “Firstly, we’re looking for creators! Do you love traveling and making content?”
And the sub-hook read: “Then follow + comment.”
Views 38.5K, 2188 Likes, 1107 comments, 331 bookmarks
Two things make this video work:
- They offer a job opportunity in return for follows and comments.
- They use a trending dance, which helps the video reach way more people.
Shifting to more entertaining content instead of promoting the app directly can boost engagement and make it easier to reach wider audiences… but will it actually lead to downloads?
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