Djay is a decades-old DJ app that has now suddenly exploded on short-form video. Riding its AI mixer feature into a massive organic reach, they’re climbing fast on the App Store recently.
The app basically turns phones and iPads into a DJ system with live remixing and an AI-powered Automix mode. The algorithm analyzes each track (tempo, beats, sensible start/end points)and performs crossfades and tempo/pitch adjustments so that different tracks blend musically.
Growth kicked in around July: dozens of faceless videos showing the app in use began ripping views, and a few accounts scaled the format.
Two simple formats dominate:
Filming the iPad in portrait or full-screen landscape screen recordings (and those formats are cheap to produce and easy to replicate).
One account posted ~40 screen-record videos and hit roughly 10M views; other single clips landed 3M, 5.3M views.
The same pattern repeats across accounts: a random mix of low-performing posts, one DJay clip breaks, and the account doubles down. Hundreds of millions of views appear to have come from this collective, mostly organic, activity.
Some clips look like paid placements, but most are likely organic users discovering that DJay content performs and then leaning into the format.
Takeaway: faceless, repeatable screen-record formats + an attention-grabbing AI feature = a low-cost viral engine. When multiple creators discover the same angle and scale it, an old app can jump charts fast.
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