Warning
This is controversial.
This isn’t an endorsement of this memecoin (or any coin) or of manipulation.
It’s a case study showing how algorithms and human psychology can be gamed.
Before we cut to the chase:
This $80 M+ memecoin was born from pure TikTok marketing propaganda.
Hundreds of crypto accounts posting the same scripted videos Twenty ambassadors and many (many) faceless accounts.
It was sneakily branded as the next coin from Trump, complete with a fake Coinbase endorsement.
Here is the detailed strategy of how DegeCoin ran every possible strategy in parallel and went from $0 to an $80 million market cap.
A few days ago, a new anonymous crypto coin launched.
Unusually, there were barely any posts from X / Twitter crypto accounts.
Instead, everything happened on TikTok.
We haven’t seen a coin pull this off before. Crypto exchanges and other mobile apps often run big TikTok and IG campaigns, but a new memecoin has never successfully done this.
First, they hired dozens of TikTok crypto micro-influencers (20k–100k followers) to post videos that all followed the same script.
Before we get to that script, note this: they also sent 2.5% of the token supply to the Official Trump Meme Team account.
In the memecoin world, that move is a classic way to (falsely) imply a famous person/entity is tied to the coin.
So they pulled the stunt, and every influencer released a video using the very same script.
Script 1: Trump is going to make millionaires
Hook: In 16 days Trump is going to make millionaires.
Then: That is because his team is the top holder of a new memecoin, and they are planning something massive (show the screen).
Then: Last time he did this, he made almost 525 people millionaires…
Then: (It gets… weird.) Their website is counting down to July 20. July 20 is National Moon Day.
Then: On their (DegeCoin’s) Twitter they pinned “Mark your calendars July 20” followed by “We are going to the moon.”
Then: When Trump pumps this coin on July 20, it could do a 300–400× move, sending it to over a 1 billion-dollar market cap like his last coin.
Finally: Some notes with random calculations.
The last two only vary by claiming Trump is going to pump $ 5 billion into this coin.
Some of those “”creators”” (we use quotation marks so we do not alienate real creators who might be reading) posted the same script five to fifteen times in a row.
Script 2: Exposing Degecoin
All those videos dropped at once, around July 5. Combined, they racked up millions of views, comments, and bookmarks, creating enough noise to get people talking about the coin.
A few days later, they switched to the “Exposing DegeCoin” hook.
They paid bitcoinbabyy, a big TikTok “crypto” influencer (she runs four accounts and spams random-coin videos, yet still pulls real views), along with several others, including the same creators from the first round.
Hook: “Exposing DegeCoin” or “THE TRUTH about $degecoin, exposing the plan…”
Then: “Yes, the coin everyone on TikTok keeps mentioning” (or similar).
Then: “The owners of Binance and Coinbase just bought the coin. Here are the transactions” (showing the “To:” addresses).
Then: “There are even articles about it” or “Whales are loading this coin” (displaying a fake Binance / Coinbase article).
Then: some “savvy” analysis charts.
That means dozens more videos followed this second script only a few days after the first script.
Random Accounts Endorsing
Next, copycat wallets such as FOMO re-posted the video, hyping a supposed $5 billion investment from Trump and pulling in over 50K+ views just to advertise their app.
Six dedicated accounts posting daily wall-of-text
Looks like they brought in an agency to churn out daily videos. One account used the same hook and pulled in 1.3 million views.
Not every account delivered, yet several still pulled in views, adding up to roughly two million overall.
Plus, we discovered:
Another ten accounts churn out green-screen videos every day
They appear to be run by a different group, though we are not certain, and it hardly matters. Almost all of them are talking-head clips that recycle the first two scripts.
They are mostly talking-head videos that repeat scripts 1 and 2 above.
But they also added different scripts:
“I’m so in awe someone turned 12 cents into $43,000 dollars. On the brand new edge coin.”
“This is like buying XRP at 1 cent” (this one came up a lot)
Decentralized, faceless accounts
They run or hire whole accounts that crank out faceless clips like “Day 3 of posting DegeCoin until we become a millionaire.”
They mix in voice-over wallet-story videos.
They also control “clipping” accounts that re-clip the best videos.
After Dege, comes Pege
A follow-up memecoin that they now (in a wild plot twist) attribute to Melania Trump.
Same as Script 1…
The top account of Melania Coin is the biggest holder of this new coin, blah blah…
Some of the DegeCoin accounts are now pushing PegeCoin; and the usual crypto influencers are doing the same.
Targeted Push + Continuous Sustain
What worked, compared with other short-lived memecoin pushes we have seen on TikTok, was the massive coordinated push.
Most of these coins are valuable only because of early hype.
Which makes a massive coordinated push on any platform the best (and only) viable strategy.
With their fabricated narrative, they broke through the noise. And created their own noise.
Afterward, they kept the momentum going.
—
Most of those are scams. And it’s not advised to pursue such schemes.
However, memecoins and crypto teach us a lot about large-scale coordinated launches and media manipulation, which, if used for good, can be an epic strategy for your product.
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