130,246,016 views in 14 months w/ 25+ faceless, copy-paste slideshow accounts.
Est. 26,000 monthly downloads & $15K+ MRR.
You’re stuck overthinking your marketing while they are printing views on autopilot ????
Cray Cray is couple’s game app released in January last year.
They have one of the largest faceless networks I’ve ever seen being ran by a consumer app.
More than 25 accounts, 100% faceless:
On each account, they’re testing a different format (design, hooks, etc).
But they copy-paste the exact same template over and over and over… and over again.
The most viral account has a plot twist:
It’s French => tt@questionsprofondes1
85,700,00 total views in 14 months (that’s an avg of 6M views every single month)
Cover: couple picture (from Pinterest) in muted colors + text hook overlay
Example:
“5 uncomfortable questions to ask your other half” => 2.8M views, 114K likes, 85K saves
“Try the 12 questions trend with your boyfriend” => 2.1M views, 82K likes, 74K saves
All covers followed by in-app screenshots w/ questions (and app logo visible)
Same style of picture, same hook font, same format.
They copy-paste it on Figma/Canva and just replace the image & change text.
Rinse and repeat for all accounts.
These 3 other accounts are in English and making each 10M+ views
tt@craycrayquestions7 => pink + icon cover image + text hook in black
Hooks are numbered lists like “6 questions you should ask him”
12,300,000 total views in 5 months
tt@craycrayquestions03 => black background + red circle in middle + text hook
Exact same hooks and content, but double views by creating a new acc and changing up format
Genius, and got 10,200,000 views in 5 months
And
tt@questionsfortonight => couple image in pastel colors + text hook
Here they’re changing up hooks more, and it’s working => 10,500,000 views in 10 months
“Quiz for couples who are madly in love” => 1.4M views
“7 risky questions only a loyal partner will dare to answer” => 999K views
There are five other accounts already with more than 1M views. Same variation logic:
tt@craycrayquestions22 => pastel pink w/ orange stripe
tt@craycrayquestions06 => orange w/ orange text
tt@craycrayquestions19 => purple with hand holding icon + purple text
tt@craycrayquestions486 => pink striped cover + couple hugging illustration (same one always)
tt@bienensemble_
This one is a bit different as they’re testing a comic book format in slideshows, and also French.
Turned logo into a mascot (little flame) but before they had another one that didn’t perform (so they switched).
Leave a Reply