Covenant was launched in April as a(nother) Bible-study app with a premium subscription paywall.
Features include: a personal scripture journal, daily verses and devotionals, AI-powered “Bible chat” for questions and reflection, and customizable prayer prompts and reminders.


It has just crossed the one million view mark on TikTok, but it’s still struggling to pass the 1K monthly downloads.
The team deployed 17 accounts that have been posting since May, and has tested multiple formats before finding a winner:
- Faceless “StudyTok” posts: 17.8K total views
2. UGC-style studying with iPad demos: 19.8K views.

3. UGC clips + app demo (tt@adrianna.covenant): two best videos near 50K
The breakout came on July 15 when tt@donivan.covenant, an account with about 23K lifetime views before the post, uploaded a 10-slide carousel telling a personal path to faith and tucked a soft CTA (app name + screenshot) into slide six.

That single post hit ~616K views, generated ~1,191 comments, and posted an engagement rate near 30%.
Most viewers scroll past the CTA, but already some seem to be stopping to ask for app details in the comments.

TLDR: personal-story carousels, especially those who hit the “couple & love” nerve, might be the future of UGC.
The remaining question is: how many more bible scripture apps can Gen Z take?
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