UGC Formats
Soft Eroticism
Soft Eroticism, as we labeled it, is rather big on TikTok. This account amassed 115 million views across 84 videos. An impressive ratio for a format that’s “easy to clone”:
The account is still active, frequently hitting over 5 million views. The target audience for soft-eroticism content is typically younger women, which is evident when you look at the comments and usernames.
More accounts like this one, and this one, are getting large numbers of views by surfing on “physical touch” and simple videos:
Both because there’s a sub-niche on TikTok for “erotic” / “sensual” videos and because they’re highly shareable.
Shorter hooks like “hugs like this >>>” did 32 M views on that second account.
Quotes
Most of the quotes are dramatic or depressing love quotes. The love and relationship vertical on TikTok is one of the largest. Let’s explore how love-quote accounts are taking advantage of this:
Most of these are dramatic or depressing “quotes,” basically stories over random landscapes.
All of them pulled millions of views, often from accounts dedicated solely to this type of content.
Long hooks & Stories
Long hooks or stories over creators’ faces are very common in the couples vertical.
| https://www.tiktok.com/@txri.vxng/video/7353849049759370542 | me genuinely tweaking after realizing I like him more than I thought I did and now I’m starting to feel the delulu and craziness in me slowly coming out (I’m cooked) | 12.3M views |
| https://www.tiktok.com/@elisamlewis/video/7505813385641086230 | For the girls and boys who need reminding. A healthy partner hears you out and tries to understand why you’re upset instead of debating whether you should be upset in the first place. If you needed to hear this, my account is for you. | 6.7M views |
| https://www.tiktok.com/@delskkiii/video/7436567364050701610 | pov: when i’m laughing with bae and then i realize i’ve never been so happy with someone in my life. | 5.1M views |
| https://www.tiktok.com/@zonedin.shane/video/7455930835372428586 | me watching her reposts about how much she wants to be truly loved and have someone genuinely care for her, but when I tried to give her everything she wanted, she pushed me away. | |
| https://www.tiktok.com/@knb4evaa/video/7454413055938563334 | Still being able to make your boyfriend nervous even though we’ve known each other for almost two years | 4.7M views |
| https://www.tiktok.com/@jordanrolffsisslay/video/7500646708427181343 | may you fall in love with someone who speaks your language so you don’t have to spend a lifetime translating your soul | 4.8M views |
| https://www.tiktok.com/@justkaetea/video/7426189496934354219 | when he says something cute so you just have to stare at your phone like this for a minute | 4.3M views |
| https://www.tiktok.com/@cashyg_/video/7507695129059265834 | Be clingy with me. Always text me, annoy me, send me selfies, call me anytime. tell me about your day, i always love that | 4.1M views |
| https://www.tiktok.com/@angeliknows/video/7511759326894230791 | HARD TRUTH: ARGUMENTS ONLY BREAK THOSE WHO ALREADY WANTED TO LEAVE. Some people just need a reason to walk away, and conflict becomes their excuse. But the truth is, if someone truly wanted to stay, they’d sit in the discomfort and lean into the hard conversations, not run from them. Arguments aren’t a red flag. Avoiding them is. Because if you can’t face the hard things together as a team, what are you building? Disagreements should be a doorway to deeper understanding and stronger bonds, not a reason to disconnect. Love isn’t proven when it’s easy. It’s proven when you’re both willing to fight for each other, not against each other. Because people who are all in don’t look for exits when it gets tough, they build bridges through it. | (full account below) |
This last one is a full account running relationship stories over forehead:
Even more than the quote ones, those face + story formats are killer in this vertical and should be used and reused. It’s easy to harvest all the outliers and reuse or retry them yourself.
Short hooks
Some of the short hooks i’ve seen:
- “communication is really important.”
- “Every couple should do this >>”
- “More couples need to understand this’”
- “Essential for Couples Rebuilding Trust’
- …
Those will be able to help transition to promoting an app or a product.
Educational Lists
Popularized by Buzzfeed (and others) back in those “text”-post-only days, those are good media-style formats that are also working on TikTok and Reels.
| https://www.tiktok.com/@kevinxpasco/video/7289213191467306246 | 5 steps to instantly become a better boyfriend | 7.8M views |
| https://www.tiktok.com/@pairedapp/video/7330301924270492961 | This is your friendly reminder to have your monthly relationship check-in ✊????❤️ | 3.2M views |
| https://www.tiktok.com/@ayearofus/photo/7216341178654952705 | 3 ‘number’ rules to having a happy and healthy love life | |
| https://www.tiktok.com/@nuggetsofmysoul/video/7008878191116913921 | DEEP CONVERSATION STARTERS RELATIONSHIP EDITION PART 11 | 4.7M views |
| https://www.tiktok.com/@iamstephaniemadrid/video/7182602472983235882 | 5 practical ways to BOOST Intimacy in your marriage | 7.7M views |
| https://www.tiktok.com/@thehusbandsclub_/video/7086105590270840106 | Men & Women View SEX Differently | 6.4M views |
Lists work well across the board, whether in slideshows, videos, skits, or other formats. It’s simple to slip your app or brand name into one of the list points, usually in the middle or at the end.
Sex advice / Couseling (Expert)
Sex or counseling-advice accounts are quite prominent there.
They target both female and male niches. The latter:
Those stand-alone accounts perform fairly well and can be sponsored or recreated from scratch.
Another interesting example that blends with the “Fake/Self” podcast format is this account:
The “fake podcast” format instantly makes a video feel important, even if the speaker is a random unknown.
It pairs perfectly with the sex-advice or counseling angle and absolutely crushes. You could even put your app logo on the cap as a soft CTA.
Other formats
Divorce Carousels
51.1M views over 497 videos. This account is doing 27 image long slideshows mainly on #DivorceTok.
A longer format that greatly engages and convinces viewers who watch it fully. A call to action could be embedded at various points.
Long Distance Content
This active account mostly films content of long-distance dates on a laptop, with a few related skits here and there:
Their “We Started Alphabet Dating” long distance format minted the highest number of views for them. It’s a really nice format that could become a relationship app or feature in itself.
Love Life Account
Full dedicated account:
Those are her long story texts that did > 1M views:
- the other day my bf told me how he already started Christmas shopping for me & I freaked out bc I hadn’t started for him yet.. & then he made me freak out even more by telling me how he’s been taking notes of the things he hears me talk about wanting & that he can’t wait to see my reaction to all the things he’s planning on getting me
- I just watched a “coexisting vs living together” video & it reminded me of how over a year ago, I was so scared to “start my life again” by leaving someone who only coexisted with me.. fast forward, I ended up making that decision & later found someone who now chooses to LIVE with me. I truly went from “it could be worse” to “I have the best”. trust your gut & never settle for less.
- this one time my manager offered to treat me to some dinner & I said “no it’s okay, my bf & I are making dinner tonight” so she laughed & jokingly asked “do you guys hold hands too while you cook?” I seriously thought about it & responded with “actually yeah if you wanna call it that” bc 8 months later & my bf and I still cook dinner & wash dishes together every night before getting ready for bed
- me every morning since realizing that was truly the last night I got to feel his touch, hear his voice, and act like his lover
- I knew I lost the meaning of love when I stopped caring about receiving gifts/flowers and feeling special on holidays like Valentine’s Day or even anniversaries because of that one person who couldn’t even give me the bare minimum as a lover.
- “situationship” “sneaky link” “for the plot” “character development” “boplore” “act nonchalant” “3 month rule” “don’t speak so you can keep them” love no longer exists
- maturing is realizing that someone who is truly interested in you would never be “nonchalant”, “bad at texting”, or “too busy” bc someone who actually wants to be with you would have no trouble with communicating with you, reassuring that you have a place in their life, and making time for you
- me genuinely tweaking after realizing I like him more than I thought I did and now I’m starting to feel the delulu and craziness in me slowly coming out (I’m cooked)
- pov: how it feels every time you reminisce about that one year you completely lost yourself & did nothing but force yourself to believe that living life was actually worth it (I am so glad I ended up choosing life)
The common theme is that they all center a raw emotion like love, loss, self-doubt, healing, or realizing you deserve better; while also teasing a personal mini-story (Christmas-gift surprise, leaving a bad partner, morning after a breakup…)
Me Geniunly Tweaking
She once hit 12.2 M views with this format and has recreated breakthrough videos like that several times:
Ranking How [emotion] I’d be if [gf/bf]…
“ranking how mad i’d be if my gf was this close with another man”; this variation of the format pulled in over 150 M views for this account:
Couple Apps & Strategy
The following app have some of the best multi account strategy for couple-related apps. Let’s break them down:
Cray Cray – The Automated Faceless
130,246,016 views in 14 months w/ 25+ faceless copy-paste slideshow accounts. Est. 26,000 monthly downloads & $15K+ MRR.
Cray Cray is a couples game app released in January last year.
They run one of the largest high-view faceless networks driven solely by consumer apps.
More than 25 accounts, 100 percent faceless:
On each account, they test a different format (design, hooks, etc.).
But they copy-paste the exact same template over and over.
The most viral account is French ⇒ @questionsprofondes1
85,700,000 total views in 14 months (that’s an average of 6 million views every single month).
Cover: a couple picture from Pinterest in muted colors with a text hook overlay.
“5 uncomfortable questions to ask your other half” → 2.8M views, 114K likes, 85K saves
“Try the 12 questions trend with your boyfriend” → 2.1M views, 82K likes, 74K saves
Every cover is followed by in-app screenshots that show the questions and the app logo.
Same picture style, same hook font, same format.
They copy and paste the template in Figma or Canva, swap the image, and tweak the text. Actually as of last month they could be using OpenAI image generation.
Rinse and repeat for all accounts. These three other accounts are in English and each is pulling 10M+ views:
@craycrayquestions7 → pink icon cover image with a black text hook
Hooks are numbered lists like “6 questions you should ask him.” 12,300,000 total views in five months.
@craycrayquestions03 => black background with a red circle in the middle + text hook. Same hooks and content, but they doubled the views by spinning up a new account and tweaking the format.
They racked up 10,200,000 views in five months.
@questionsfortonight => couple image in pastel colors + text hook
Here they are changing up the hooks more, and it is working: 10,500,000 views in 10 months.
“Quiz for couples who are madly in love” → 1.4 M views
“7 risky questions only a loyal partner will dare to answer” → 999 K views
There are five other accounts already with more than 1M views. Same variation logic:
@craycrayquestions22 => pastel pink w/ orange stripe
@craycrayquestions06 => orange w/ orange text
@craycrayquestions19 => purple with hand holding icon + purple text
@craycrayquestions486 => pink striped cover + couple hugging illustration (same one always)
–
@bienensemble_ is a different; they are testing a comic book–style slideshow and the account is in French. They replaced their old logo with a little flame mascot.
A mascot logo is a helpful trick to naturally create content. Everyone likes mascot or logo-character story telling.
You’ll find a large dataset with their data and hooks here:
https://docs.google.com/spreadsheets/d/11vgKBICJjtDChwPTAYgFeFCpPlFoufBqEvwzquykqE8/edit?usp=sharing
Find Cray Cray accounts: https://app.shortimize.com/c/2b10yw0eX9uzPq
CoupleJoy
It’s now the fastest growth engine for “relationship utilities”—apps that live on your lock-screen, home-screen, and heart-screen.
CoupleJoy’s 30-Day Sprint
| Metric | May → June (25-day push) |
|---|---|
| Creator accounts | 0 → 8 |
| Total views | 0 → 23 M |
| Bookmarks | — → 60 K |
| Hit rate (5× median) | — → 16 % |
The result: $75K in monthly recurring revenue and a jump to #4 in Lifestyle.
CoupleJoy runs eight TikTok accounts. Six show creators’ faces; two stay faceless. Each handle posts every day. Some clips speak English, others only French or Spanish.
This language split shields them if the US bans TikTok and let them compete where Locket is not.
The two faceless formats are simple.
One is a screen-record with a hook like “I can’t believe I found this lock-screen widget for my LDR.”. That angle once pulled 358K views, 13K likes and 2.3K bookmarks.
The other faceless style is a black-screen slideshow with white text and a single emoji. It crushes on their French feed.
Six face+hook formats do the heavy lifting. Most clips open on a blond girl or a smiling couple, then jump to a screen-record.
Nearly three-quarters of their 34M views come from videos that feature a couple.
Clips with only a man rarely break a million.
Every winning post sticks to 15–20 seconds.
Seven percent of uploads hit twenty-five times the median.
For two straight weeks they averaged one million views a day.
Why it works
Relatable + polished/optimized.
Viewers see real distance pain and an instant fix. Widgets show value in three seconds.
Different languages helps compete where competitors are solely focusing on the US market.
The lock screen widget looks and feels less “promotional” when shown in a video. This helps increasing their break-out rate.
Outside: the copy-paste cousin
Outside, a social countdown app from 2022, hired the same creators and reused the same hooks. It gets about ten-thousand downloads a month.
Two videos already topped 1.8M views with black-and-white airport hugs and a “miss you already” line.
This proves the formula travels: spark emotion, flash the utility, lean on creator trust.
Find all CoupleJoy hooks & data:
Find CoupleJoy’s accounts: https://app.shortimize.com/c/2a10SxOScOuiUG
Full Datasets
Find the complete dataset here:
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