CoupleJoy added 23M views in 30 days to their TikTok creator network.
The social app is now ranking #4 in Lifestyle
34M views feature a BLOND girl, and 24M views a couple.
i’ve extract a sweet dataset from their content ????
Most of their videos are in-between 15 and 20 seconds.
They have outstanding performances with 16% of videos that perform at 5x+ median and 7% at 25x median.
They’ve been averaging 1M views a day since the past two weeks (hence why they’re stable #4)
34M views feature a BLOND girl
Only 961K views from Male-only videos.
24M views feature a couple.
293 are faceless posts, 130 are Slideshows (13%).
Their viral hooks are usually long and multi-line.
They tell relatable stories. Most formats are direct clones from the original Locket viral format.
Cute face + text hook to screen recording showcasing app.
Now they’ve mixed more formats in.
I remember featuring them a while ago when they were only doing the “card game” slideshow format.
They’ve drastically expanded to multi accounts with face formats and views are following.
Find the full dataset for free here: https://socialgrowthengineers.com/couplejoy
Gender, Age, Hair type, Eyes color, Glasses, Face shape, Facial hair, Eyebrow shap, lips, cheekbones, jawline, …
… you get it, trying to extract every single feature/dimension. more data coming soon. HF
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