Cosmos 113M views with faceless and ugc multi accs

This app for creatives grew to 100K/mo downloads & 113 million views.

Cosmos’ TikTok & IG Reels strategy to kill Pinterest ????

Cosmos is a Pinterest competitor for creatives and designers released in 2022.

They’re now at 100,000 monthly downloads (iOS only) – on top of their web app’s traffic.

Started posting on TikTok & Reels 1y ago:

Already at 113,200,000 views over 13 accounts

Content is often faceless and bulk produced

Inspo / aesthetic / artistic + motivational:

Stronger on IG than on TikTok (also started earlier there).

91.4M views vs 21.7M views

They’re openly competing against Pinterest & use it for content discovery:

This is their most viral video (ig@curation.jpg)

18.8M views, 899K comments & 7.5K comments

They’re repeating this format over and over:

“Pinterest” mention on hook to introduce a product feature

Like their color search: 4.7M likes, 272K likes, 11.1K comments

“Pinterest” mention on hook to introduce a product feature

Like their color search: 4.7M likes, 272K likes, 11.1K comments

Daily inspo/design/visual stuff that makes people think/dream

Best performing ambassador (tt@dilaraz.inspo):

Did 5.1M views total

One of best videos is nothing but a sped-up sequence of drawings of the sun:

2.3M views, 539K likes, 1.2K comments, 73K bookmarks

Format you can reproduce by:

1/ get prompts (90’s style, nostalgia, italian summer, vintage, ballet core, etc)
2/ get images from Pinterest or Cosmos
3/ sped-up sequences and/or slideshows
4/ generate hooks (AI can help but fine-tune them yourself)


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