This app for creatives grew to 100K/mo downloads & 113 million views.
Cosmos’ TikTok & IG Reels strategy to kill Pinterest ????

Cosmos is a Pinterest competitor for creatives and designers released in 2022.
They’re now at 100,000 monthly downloads (iOS only) – on top of their web app’s traffic.
Started posting on TikTok & Reels 1y ago:

Already at 113,200,000 views over 13 accounts
Content is often faceless and bulk produced
Inspo / aesthetic / artistic + motivational:

Stronger on IG than on TikTok (also started earlier there).
91.4M views vs 21.7M views
They’re openly competing against Pinterest & use it for content discovery:
This is their most viral video (ig@curation.jpg)
18.8M views, 899K comments & 7.5K comments
They’re repeating this format over and over:
“Pinterest” mention on hook to introduce a product feature
Like their color search: 4.7M likes, 272K likes, 11.1K comments
“Pinterest” mention on hook to introduce a product feature
Like their color search: 4.7M likes, 272K likes, 11.1K comments
Daily inspo/design/visual stuff that makes people think/dream
Best performing ambassador (tt@dilaraz.inspo):
Did 5.1M views total
One of best videos is nothing but a sped-up sequence of drawings of the sun:
2.3M views, 539K likes, 1.2K comments, 73K bookmarks
Format you can reproduce by:
1/ get prompts (90’s style, nostalgia, italian summer, vintage, ballet core, etc)
2/ get images from Pinterest or Cosmos
3/ sped-up sequences and/or slideshows
4/ generate hooks (AI can help but fine-tune them yourself)
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