This girl solo-founded an indie dating app from her Georgetown dorm room 3 months ago… And now she’s going viral on TikTok and has already onboarded 18K users.
It’s just a start, but it’s a great one. Especially for a single founder like Shayna:
She’s been posting for about 3 months on tt@frnds.of.frnds
It’s a branded account with founder-led content (we’ll get to it in a bit)
Her app is a dating app that matches users with “friends of friends”, in an attempt to make the whole process feel more organic.
In March, she posted her most viral video to date:
Simple face recording and talking to the camera.
She starts : “Hey I’m Shayna (….) this is my app”
Reached 1M views, 29K likes, 220 comments, 3K bookmarks.
Maybe this sounds familiar, and that’s because it’s not the first time we see this exact kind of video and script go viral for a solo-founder.
Sizzle, another female-founded app, did the exact same a few weeks back:
https://www.socialgrowthengineers.com/27y-old-girl-builds-social-app-gets-to-25k-mrr-in-9-mo
She often uses the “diss your competitors” hook to promote her product.
Common in many niches, especially in dating. Here’s the thing: there are so many players with, such low differentiation points, it easily becomes a battlefield for a slice of the market.
She’s posting every other day, with some interruptions.
And something is happening:
Since April, her app has gone up 155 places on the App Store.
Plus, she claims in one video that she got 18K users after 1 month.
Don’t let them fool you into thinking you need a full army of ambassadors to start selling. Or a gazillion faceless accounts.
Twenty-two-year-old girls are starting apps from their dorm rooms and taking over.
She’s not alone, and here’s the proof:
We’re covering all these stories here, you should catch them before your competitors do.
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