Category: the growth lab
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Dating & Relationships: May 2026 Social Growth Guide
This month snapshot of what’s actually working in the Dating & Relationships niche.
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The Lifecycle Of a Viral Creator
Hundreds and hundreds of accounts and creators later, I hereby announce the lifecycle of a creator.
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How to Find Winning TikTok Formats, Test Them and Scale Across Accounts
Answering your most asked questions.
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Practical Guide to Finding Viral TikTok Hooks
Four tips to get your best-performing hooks for TikTok and Reels.
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Social Networking: April 2026 Social Growth Guide
This month’s snapshot of what’s actually working in the Social Networking niche.
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Health, Fitness & Well-Being: April 2026 Social Growth Guide
This month snapshot of what’s actually working in the Health & Fitness niche.
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Lifestyle & Entertainment: April 2026 Social Growth Guide
This month’s snapshot of what’s actually working in the Lifestyle & Entertainment niche.
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Education & Productivity: April 2026 Growth Guide
This month’s snapshot of what’s actually working in the Education & Productivity niche.