Category: strategy

A psychology app pulled 6.4M views with 22 slideshows by sharing bizarre hacks, dropping the app at the end, and calling their site “my fav.” Simple, viral, repeatable.

Taller jumped from ~50K to ~130K downloads and $10K → $100K MRR by switching faceless tests for serialized influencer “Day X” growth experiments and reposting the best clips across Reels and TikTok.

Even though Hevy doesn’t get much organic reach, this hook and video style worked for them, pulling in almost 200k views. “POV: you just found out that the gym’s Strava exists” Link to video: https://www.tiktok.com/@hevyapp/video/7539936100186361110 The video ends by showing stats and the user’s handle in a Strava-style format. These kinds of comparisons, like “Cursor…

These short videos use anxiety and timing to push a single product to 7.3M views in 2 months

Launched in 2024, Pengu’s account keeps climbing with 55.5M+ views. Cute mascots like Pengu and Pengulette double as free marketing engines, driving both app growth and brand power.

A July launch brought 2.2M views in weeks with a “your style is” slideshow format, but momentum stalled, and growth flatlined after August.

Katch pulled ~22M views and roughly $10K MRR in 90 days by ditching short generic hooks for longer UGC story posts paired with screen-record demos, then cross-posting dozens of variants across ambassadors to surface winners.

16M views and nearly 750K bookmarks. Triips is only just starting, with most of their creator accounts getting fewer than 60 views, but they’ve already found a stunning hook: “I wish i could kiss the flight attendant that showed me about this” It’s a perfect hook for an app that helps you find cheap flights.…

Those same accounts that used to post random formats to push their Vinted reselling scheme are now using the new trendy slideshow format. One video hit 3M views and another got 300K. The formula usually starts with a school problem, then reveals the Vinted resell hack. At the end, there’s always a “success” slide, followed…