Category: strategy
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9 viral formats you’ve missed last week
Enjoy AI Town This AI virtual world app has quietly reached $200K in monthly recurring revenue over 100K downloads every month. This week I spotted one of their videos going viral with 5.2M views. 8-sec UGC blurry clip of one one of their creators, with app name included in the hook. Stickerly Social media stickers…
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AI fashion app raises $50M with a creator-led army
Daydream is an AI fashion platform that raised $50M by powering creator-led “shop the look” videos and shoppable collages across TikTok and Instagram.
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Astrology app targets 13 countries w/ one format
Back in April, we wrote about Astroscope, the app that printed 77M views in a single month just with one format. At the time, their main account alone had over 2.3 billion lifetime views, built almost entirely on faceless, text-heavy zodiac slideshows. That formula hasn’t changed. But now they’ve taken it global with 6 new…
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This App Demo Video Feels Too Real
Face shakes, BF shot, a full Dupe demo, and a mid-bake mom cameo – went viral 2 days ago. What a video.
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Study App Hired Actors & Classroom to do 79M views
This AI study startup, which seems to operate multiple products like MindGrasp, SaveMyGPA, and others, literally hired teaching actors and other performers to fill classrooms and amphitheaters and produce skit-like videos that directly promote their apps. If you check their account, it’s full of these videos with different setups, scripts, and teachers. But every single…
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This Sims-like AI jumped from #227 to #55 with UGC marketing
Enjoy AI Town shot up the charts thanks to bold TikToks from young creators, turning everyday drama and hot takes into 25M views, 100K downloads, and $200K a month.
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Innertune: 22M views in the past 30 days
Innertune Affirmations, the motivational app released in 2022, is now making $60K in monthly recurring revenue. In the last 30 days, they’ve pulled over 21.9M views. They’ve been know for their AI animation videos, usually quite long, that explain myths and universe mysteries alongside funky visuals. This one pulled 8.6M views back in 2023, and…
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Alpha male app pulls 11M views in 90 days
Picture an app made for Andrew Tate’s wannabes. That’s Symmetry, a rather recent app that reached the App Store just a bit over three months ago. At its core, it’s a simple workout and fitness app: personalized gym routines, uses AI to analyze and optimize your training, it helps with progression and technique, etc. Distribution,…
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Manifest your dream app
We’ve officially entered the manifestation era. And really, who doesn’t want to believe that if you want something badly enough and keep a positive mindset, the universe will make it happen? Apps caught on to the trend quickly. Chloe, the creator of Copia, was the first, launching in March. Not long after, Reprogam appeared, borrowing…
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“Never Hostel Again”: one hook, 40K downloads
A solo-travel app hit ~40K downloads and ~$10K MRR in six months by repeating one founder-led hook — “I’m never gonna stay in a hostel again” — across 15 bulk-produced TikTok/Reels accounts, driving ~16.7M views, 117.8K bookmarks and 22.9K shares.