Category: strategy

68M views, under 5K downloads. A shared name is stealing their installs.

Nomadtable turned one viral travel hook into a full-blown creator engine—scaling from one founder’s videos to 30 creators pulling nearly 20M views a month.

Zest just hit 10K monthly downloads and $20K in revenue—but what’s powering it? Mysterious TikTok pages with no branding, viral food slideshows, and sneaky cross-promotions.

Yik Yak just surged to 300K downloads and 20M views—thanks to TikTok, headshot-style videos, and a new wave of campus creators mixing gossip with everyday hacks.

Your weekly curation of viral TikTok & Reels formats.

E-commerce products are running insane schemes. This one did a 26m views slideshow.

Relationship drama goes viral: creators film serious headshots, post fight recordings, and let AI “analyze” the toxic mess for millions to watch.

A breakup app that built a creator network instead of ads — and pulled 20M views in a month by never showing the product.

“POV: Your boss tries to accuse you of doing something you weren’t assigned for”