Category: strategy
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Diary App best hook to 35.7M views over 7 videos
It’s early January => all vision board & journaling apps have started to rise on the App Store 1 Second Everyday Diary app: > $240K MRR for over 10y now > 82,035,600 views on TikTok > #41 Photo & Video Their best hook (35.7M views total): White text overlay over creator face smiling “I have…
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Christian productivity app hits #57 in 1 month w/ 4 faceless formats
1 month old Pray Screen app hit #57 with 8 faceless TikTok accounts => 26K bookmarks for 2M+ views Proving you can still beat an over-crowded category, you just need a smarter angle: They took the screen-time/productivity niche and turned it Christian: “Pray to unlock your apps” It’s a genius way of targeting Gen Z/religious…
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#25 on App Store & $300K MRR Driving App’s 3 Most Viral Formats
Zutobi is a swedish app for driving permit prep > $300K MRR (since 2018) > #25 on App Store (Education) I wish I found their TikTok account before I crashed my car while parking last week: Viral format #1 – Educational parking videos with AI animation 11M views // 562K likes // 1627 comments //…
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How Chart AI made it to 20K downloads, 5K MRR & 13M views in 2 months
Chart AI is only 2 months old: > 20K downloads & $5K MRR > 13,788,000 views They’re copy & pasting the AI Study Tool TikTok playbook every winning app is using: Chart AI is a finance app that scans and analyses trading charts In 2 months they are running 6 accounts (5 on TikTok &…
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Garry Tan Turned YC’s YouTube Into a 70M-view media machine
How Garry Tan turned YC’s YouTube into a 70M-view media machine in just 2 years. i cannot believe every VC is sleeping on this: The YC channel was launched 11 years ago with a video of Mark Zuckerberg at Startup School (yes, nothing less than that). It took them 9 years to reach 40 million…
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POV Camera App Faceless TikTok Strategy to $100K MRR & 200K DL
> $100k+ MRR > 200,000 downloads last month > #15 on Google Play Consumer app POV Camera multi account faceless TikTok strategy: POV is an app that “transforms” your phone into a disposable camera. Targets weddings and any large events: you can cap how many photos your guest can take & they will be revealed…
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Viral, Easy & Bulk-Recorded Format For Any Gen Z Target Niche
tt@arca.so is an interesting consumer app account because even though tey don’t have crazy viral videos, they have so many doing consistently >250K views and reaching high engagement Artistic social media app, launched this march but still on waitlist Their highly scalable, high engagement format: => 890.1K views // 157.3K likes // 2.1K comments //…
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10yo design app at $300k mrr and billions of TikTok views
ibis Paint X is doing $300K+ MRR. The 10yo app generated billions of views with TikTok marketing. Three creator accounts posting daily & 2.7M organic user generated posts: It’s an old graphics app that’s still growing rapidly thanks to TikTok marketing. They have at least three creators (likely more) posting daily tutorial videos that generate…
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New AI Consumer App Niche : Hair Scanning Apps
New AI micro-niche following “glow”, “glam” etc: Quick rundown on their TikTok strategies: Hair Loss AI has 6 active accounts, but only one video went viral: Faceless video of “7 stages of balding” => 4.1M views // 101K likes // 3K comments They started as Bald AI, then changed to Hair Loss AI, but my…
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Two Girlhood Apps w/ Multi-Account & Ambassador Strategies
Lexy McDonald is the 22y old founder of Her Help, a wellness & girlhood app: > 197,219,176 views over 5 accounts > 3,190 posts in 3 years => 3/day on average Quick breakdown of her TikTok content formats: 1. Personal account tt@lexyxo 85,540,000 views (1,400 videos) Faceful videos (self-recorded) with POVs and stories abt her…