Category: strategy
-
Productivity app TikTok/IG strategy to $20K MRR & 40K installs
2 brothers launched a stop-scroll app in 2022 Currently at $20K MRR over 40K/mo downloads Takes less than 2h/week to replicate their most viral TikTok format (40M views): BePresent is a productivity & screen-time app founded by brothers Jack & Charles Winston They are running 7 TikTok accounts & 2 on IG Reels. Up until…
-
AI study app running 30+ Faceless Accounts to 70M views and $59K MRR
Another AI study app that’s been running 30+ faceless accounts on TikTok: Gizmo AI is a gamified flashcard study app launched in 2022. Their main acc (tt@gizmo.ai) reached 44,486,500 views, all with faceless StudyTok videos This exact format went viral 10+ times: Close-up recording of colorful highlighted notes + moving background on laptop behind: 9.8M…
-
Long-distance bf/gf app mkt strategy to $75K MRR & 80K Monthly DL
Long-distance relationship apps are optimized for short-form video marketing. CoupleJoy’s $75K MRR and 80K monthly downloads prove it. They ran Locket’s creator playbook to hit 9.5M views in just 25 days: Couple Joy targets long-distance couples offering widgets, shared timelines, games, questions, blabla… Their main account (tt@couplejoy) doesn’t have much viral/frequent posts. They built a…
-
Language app 10+ acc TikTok strategy to 176M views & $13.2M ARR
This language exchange app is generating $13.2M in ARR They’ve ran a network of 10+ TikTok accounts to 176.8M views: Hello Talk is a language app where you learn by chatting with native speakers around the world (released in 2012) They have 4 accounts per language (english, korean, spanish, japanese) One is the “official” and…
-
1mo old app reached #25 on App Store & 504K bookmarks
GlowCam: Selfie Light Cam was released only 1 month ago They’ve reached #25 on the App Store and 40K+/mo downloads 504,535 bookmarks in just 28 videos: They’re working with a network of micro and some larger influencers on TikTok 20+ creators, 1-2 posts each 4 of them got over 1M views: This video => 2.4M…
-
Language learning app making $130K MRR & running a 3×3 strategy
$130K MRR & 80K/mo downloads Teuida App went from #173 to #52 on App Store in less than a month This was their 3 channel x 3 accounts TikTok/Reels/YT strategy: They test different formats in different accounts tt@teuidaapp – multi creator, studio prod, trends, learn korean It’s their best performing account (55,168,400 views) Their best…
-
WA Wrapped App strategy to 7K new users per HOUR (& 6-figure rev) in 10 days
#1 in Lifestyle, 7K new users per HOUR and already generating 6-figures in MRR Some of the team behind the viral app Pengu launched this new side project just 10 days ago. App is a “Spotify Wrapped” for Whatsapp. Export chat > run through LLM and get > Total messages sent, % people ghosted, screenshots…
-
1.5B+ views & 10M+ bookmarks w/ organic UGC machine
Toca Boca has 100s of users generating daily content for them on TikTok. Bringing in 1.5B+ views and 10M+ bookmarks. They didn’t spend a dime. A thread for “gaming or creative” apps that want to put their acquisition on autopilot and win long term: Toca Boca is a sandbox/creative game. It’s currently #8 in Education.…
-
FB dating groups to Apps & how Tea went from #268 to #12 in one day
“Are we dating the same guy” FB groups trend are becoming apps: Tea App went from #268 to #12 on the App Store in 1 day Their marketing strategy to $30K MRR & 40K/mo downloads in 6 months: This huge Facebook group wave started in 2022, with groups popping up in every city with women…
-
Meme/educational format for language learning apps (Mondly, $6M ARR)
ATi Studio has 30+ active Mondly language learning apps (one per language) They are generating more than $6M ARR They found a “new” faceless format that works consistently (50% education, 50% meme): Circle with country flag + “big eyes big mouth” filter. This video is just different countries spelling a word (ex: calculator) => 1.3M…