Category: strategy
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$1M MRR. 600k downloads. This app is making a huge splash.
How can a silly high school game be turned into: $1,000,000 MRR and over 2 billion social media views? And without even creating their own content? Splashin is an app that turned a silly high school game into a viral empire. The numbers don’t lie: $1M/month. 600K downloads. 2+ billion views across TikTok/YouTube/Instagram reels. How…
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6.6M views in 30 Days: How Astrology App Copia Hijacked Gen Z’s Mindset
Astrology apps are dead. This is Gen Z’s new obsession… … 10K downloads & 6.6M views in first 30d of TikTok marketing: Are you even gen z if you aren’t manifesting your dream life? I’m honestly shocked this is the first app I cover for this niche… …not so much that they did 10,000 downloads…
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2 Female Founders. 1 niche. 500M views. War is coming…
Summer is here. Social solo travel apps are making a comeback. Two players have been battling it out on the App Store since mid-2023: Both apps are trying to solve the same problem. Solo travelers can join groups and meet people while abroad. It’s a make-friends-and-enjoy-your-best-life kind of concept. What do they have in common?…
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25M Views in 90 Days: The Ambassador Strategy That Revived Brainly
25M out of 36.6M TikTok views for this AI app came… …in the past 90 days only… since they implemented this ONE strategy: (spoiler alert: doubled their total views in less than 48h!!) This used to be a growth hack only known to new, indie apps Now everyone is doing it This 10y old app…
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This Utility AI Humanizer App Pulled 197M Views with Zero Human Content
this AI app printed 197M views on IG & TikTok with this 50% AI 50% recycled format… …for one most boring utility app: Everyone and their mothers’ grandmothers are building AI text humanizers. But they’re not marketing them like these guys (could be just one guy behind this as far as i know)… In fact,…
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How Neptune Hacked 28 Million TikTok Views into a 140 K Waitlist (pre-launch)
New social app turned 28.2M TikTok views into 140,000 users on Discord waitlist… …but something is off: June 2024. Ashley Darling announces her new social app Open algorithm, social media app, openly competing with All the giants (YouTube, TikTok, Instagram…) But seems like something is off: Until now, no app has been launched On May…
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$80K/mo viral TikTok strategy every AI tanning wrapper is after
This AI vision wrapper is back on top as the tanning app space heats up again for summer 2025. After hitting $80,000 in monthly recurring revenue and over 40K downloads per month on TikTok… in under 70 days… they went completely silent around October. They’re making their return. This year, the landscape is more competitive.…
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How Untitled Turned a PinkPantheress Collab into 200K installs & $100K in 15 Days
200,000 downloads & $100,000 last month with… … this viral TikTok launch strategy to take over Spotify: A new music app startup has entered the TikTok & Reels arena Started off strong, with this move: On April 18th they posted this video in collab with Pink Pantheress, a Gen Z English singer… …launching her new…
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3.3M views in <40 days w/ this new solo travel app
This new solo travel app is already making noise… …they landed 3.3M views on TikTok and 10K downloads in < 40 days: We all know the two og solo travel apps: TripBFF => $30K MRR & 30K downloads last month Going Solo => $6K MRR & 20K downloads last month But it seems like a…
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Rayz ($80K in 70 days) is back with 3 new competitors
Rayz is so back. $0 to $80,000 MRR in 70 days with this mastermind TikTok scheme last summer… …except now they’re not alone anymore: If you’ve been enjoying sun off‑grid for a while, let me catch you up: Last summer, Rayz took over the brand new “AI tanning” niche with a scheme of endlessly repurposed…