Category: strategy

Three months ago, Mathew and Brock shipped Catchr, an AI-powered fishing app, after meeting in person only once. They’ve completely bootstrapped to 58 million TikTok views, 65K downloads each month, and about $40K in monthly recurring revenue (that’s $500 k ARR). The app works like this: And their entire growth engine fits on two TikTok…

Astra hit #1 by betting everything on one $6.99 “Find Your Soulmate” feature: a simple formula, a viral trend, and creators who can’t miss.

Stresswatch, an Apple watch-only app that tracks stress in real time, was released in 2023. It suddenly dropped on TikTok three months ago with a fresh account and an eight-person ambassador crew. Since 19 March those creators have stacked up over 30 million views. Three ambassadors did most of the damage. And actually, if you…

App founders are using this viral hook and winning big.

A rare car-spotting app has reached 40k monthly downloads.

110k downloads last month for this new AI video editor.

A single account has a fully optimized strategy for engagement farming.

We took a look at Zohran Mamdani’s TikTok strategy.