Category: strategy

DegeCoin appeared a few days ago with almost no chatter on X or Telegram. Yet, it sprinted to an $80 million market cap on the back of a perfectly orchestrated TikTok propaganda. Over 100 accounts posted short videos that framed the coin as “Trump’s next billion-dollar play” and even flashed a fake Coinbase endorsement. The…

Do you remember when we first talked about the rise of AI BFF apps? Fito AI just pulled its first 15 million views and reached 20,000 monthly downloads. It seems that there’s still space for Duolingo x Fitness sub-niche: The app was released back in September 2024. Now, they’re operating a network of 8 accounts,…

Three months ago, Mathew and Brock shipped Catchr, an AI-powered fishing app, after meeting in person only once. They’ve completely bootstrapped to 58 million TikTok views, 65K downloads each month, and about $40K in monthly recurring revenue (that’s $500 k ARR). The app works like this: And their entire growth engine fits on two TikTok…

Astra hit #1 by betting everything on one $6.99 “Find Your Soulmate” feature: a simple formula, a viral trend, and creators who can’t miss.

Stresswatch, an Apple watch-only app that tracks stress in real time, was released in 2023. It suddenly dropped on TikTok three months ago with a fresh account and an eight-person ambassador crew. Since 19 March those creators have stacked up over 30 million views. Three ambassadors did most of the damage. And actually, if you…

App founders are using this viral hook and winning big.