Category: strategy
-
Female founder’s app route to first 10K downloads
This female founder posted 240 TikTok videos, racked up 2.84 M views, and drove 10K downloads in just 15 days. Here’s Karolina’s quick traction playbook for Sortd (the app that organizes your saved TikToks and Reels). Since Sortd’s mid‑May launch, Karolina has poured her energy into three TikTok accounts, posting 240 videos: Her breakthrough came on…
-
Profit AI: 4 formats, 7M views, $20K mrr
Profit AI is an investment app that went from zero to 10K monthly downloads and $20K MRR in just 90 days. Released at the end of May, Profit AI runs seven accounts across Instagram and TikTok. Though they haven’t hit insane view counts yet, they did something not every app masters… squeezed every single view…
-
Tea Dating Advice – #1 and millions of views
Stealth marketing at its finest. Of course, it helps when your app effortlessly sparks controversy on its own. That’s the story of Tea for Dating, which has been maintaining the number one spot on the App Store since starting its multi account UGC campaign. They’re running about 15 accounts and have managed to rack up…
-
Anti‑AI Book App & Viral Indie Hook
2 indie female founders, a web app, and an anti-AI agenda. Went viral for the first time a few days ago: (+ one great hook to steal for my indie people here) “if Reddit and Goodreads had a baby” kind of thing… Pagebound is a community website for book lovers founded a year ago by…
-
$50K MRR in 3-months for Go Viral app
10M views on TikTok. Fully faceless AI generated accounts. Go Viral went big, fast and is banking on the idea.
-
HerHelp: The 733M view founder trap
Lexi’s HerHelp app rides TikTok: three channels share girlhood hot takes, celeb news loops and call‑out slideshows. 733M views; but shaky downloads.
-
This App went from 500 to #1 with 1 video
You NEED to be in the trend trenches: This app wasn’t even on the top 500 on July 13th. 2 days later, they reached #1 on the App Store. Posting a single video with INSANE conversion to download: 35-second video: 1/ Couple (app-builder guy and app-promo girl) 2/ An angry girl announces her “boy’s” app…
-
DegeCoin: $80M from 100s of (engineered) Tiktoks
Warning This is controversial. This isn’t an endorsement of this memecoin (or any coin) or of manipulation. It’s a case study showing how algorithms and human psychology can be gamed. Before we cut to the chase: This $80 M+ memecoin was born from pure TikTok marketing propaganda. Hundreds of crypto accounts posting the same scripted…
-
How TurboLearn reached 4M users – TikTok MasterClass 2/2
Yesterday we traced TurboLearn’s rise on TikTok and Instagram: 400 million views, a hundred-plus accounts and five un-missable viral formats. Today we zoom in on the newest wave of content. This is TurboLearn’s TikTok master class – part 2: TurboLearn’s standout ambassador right now is a college creator posting videos with hooks like “How to…
-
How TurboLearn reached 4M users – TikTok MasterClass 1/2
TurboLearn went from zero to 4 million users. How? With this purely organic TikTok and Instagram playbook that has already generated more than 400 million views, spread across a constellation of over 100 creator accounts and about five hyper-tuned viral formats. One of their main formats has been everywhere this past week: “What’s ur GPA?!”…