Category: strategy

Mauricio Baron launched Prayer Lock at the end of April and rode a simple (and proven) idea into traction: pray to unlock the phone. The app hit roughly 6 million views across 11 accounts and is pulling about 7,000 monthly downloads. Two Instagram Reels accounts passed the 1M views mark by running faceless formats .…

…that old 900% markup, 90% off trick pulled 3.7M views across 8 accounts.

Home From College scaled TikTok reach with a UGC-ambassador program that turns relatable job-search pain into engagement and funnels viewers toward the app.

Buildspace’s founder Farza is now building Tidbit and showing once again how to do build-in-public, this time on TikTok with 4.3M views across 40 videos. Around 16% of signups are coming from there. This video blew up a week ago – it sits at over 3.5M views. It uses a trending hook we’ve seen multiple…

Djay shot up the charts to #6 after faceless iPad/screen-record videos of its AI Automix blew up on TikTok, with dozens of creators posting simple clips that drove hundreds of millions of views.

Slapping watermarks on viral TikToks is becoming the new AdSense playbook (for Casinos and deep pocket brands). One account rode it to 260M views.

Three TikTok accounts are running a growth hack not commonly seen: pure slideshows that all open with the same AI-generated girl as the cover image and close with an engagement-farming slide asking viewers to comment to receive information. This recurring AI face acts as a recognizable visual hook, the slideshow format keeps production on the…