Category: strategy
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Ben’s app, 2.3 billion views, $4 million ARR
From debt to 4 million a year, the story of a chef solo-founder.
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4.7M Views for Jenni AI’s Comeback
A 6-second video with a cute girl, text wall, and Jenni app mention racked up millions, 5K users and $10K revenue.
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400K downloads in 30 days with 10/10 hook to CTA funnel
A Dutch studio launched Stats.fm in 2020; a UGC push since April turned the shareable Spotify-stats app into roughly 400K downloads and ~$350K in 30 days by scaling 28 ambassadors with tight, repeatable hooks.
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Covenant’s half million hit: the next UGC winner format
Covenant hit 1M TikTok views after a 10-slide personal-story carousel went viral, despite roughly 1K monthly downloads after testing 17 accounts and several formats.
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A new calorie tracking app niche format
ChowTracker pulled 500K views. Just 8K downloads and small MRR, but proof even saturated niches still have room.
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42 million views in 42 days
Inside Lux’s AI influencer pulled 42M views in 42 days by repeating a tight “poor vs rich” Shorts format around a convincing synthetic face.
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Unlockt’s 3 formats to 80K monthly downloads
Unlockt , an app for selling files, is pulling ~80K downloads/month and ~21M TikTok views using three repeatable formats: sped-up payment screenshots, faceless market-targeted demos, and influencer skits.
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The TikTok Gig Economy
The New Creator Gig Economy Once AI takes over all the jobs, we’ll probably all be making UGC videos to sell stuff to each other. Dystopian jokes aside, there’s a wave of new UGC gig platforms popping up, and way more brands and apps are hiring creators and clippers to make content for them. In…