Category: reports

  • Vertical Dive – Investing (Stock Market)

    Introduction Maybe TikTok isn’t the first place you’d go to learn about investing in the stock market, but that doesn’t there isn’t an audience doing exactly that. In this report, we will explore how this niche is structured on TikTok: who are the main accounts, what do they want, and which formats and hooks they’re…

  • Vertical Dive – Astrology

    Introduction Here’s a deep dive into the astrology niche on TikTok, including popular content formats and case studies from viral apps making tens of thousands in recurring revenue. TikTok Formats The niche is as extensive as it gets. We have found interesting cross-vertical formats and viral ideas. Faceless AI Slop There are several ways to…

  • CoupleTok Vertical Dive

    UGC Formats Soft Eroticism Soft Eroticism, as we labeled it, is rather big on TikTok. This account amassed 115 million views across 84 videos. An impressive ratio for a format that’s “easy to clone”: The account is still active, frequently hitting over 5 million views. The target audience for soft-eroticism content is typically younger women,…

  • The Ultimate TikTok Ambassador Marketing Guide

    A New Era Of Consumer App Marketing Ambassador programs let you scale organic reach and creative output while keeping your cost per video low, giving you a predictable acquisition channel. They’re an alternative to paid ads – or a channel in their own right. The goal is to beat your CPM and turn ambassador content…

  • Period Tracking Vertical Dive

    The period tracking and period-related space is a big niche, with plenty of D2C brands and apps running UGC strategies. Let’s start by looking at the formats that are performing well: UGC Formats Visualization These videos are pulling in a solid number of views. They show visualizations of what’s going on during women’s periods. They…

  • Vertical Report – Mindfulness

    Formats & Hooks [Mental Health, Mindful] Quotes Short hook quote on landscape Watch video. “i hope beautiful things happen to you. and when they do, I hope you realize you are worthy of every single one of them.” or “sometimes we are so focused on our future, that we don’t realize we are in the…