Category: opinion

Untapped TikTok Local Search This spot always has a queue of 50+ people – almost every single day – at peak time. Only foreigners. Most of them discover it through TikTok or Instagram. Crazy. In the same way that people design apps to ride the TikTok algorithm, an untapped opportunity is to: Boost, or even…

Consumer Social Ambassador Strategies I wrote about Airbuds and Locket’s ambassador strategies in those Twitter threads a few months back. They’ve kept expanding them. Now SUSH and Pengu and a few other top consumer apps are also running those growth tactics. The one “single shot text overlay” format pioneered by Airbuds works particularly well with…

Creative Apps, Faceless Content, Clipping & Platform ArbitrageHey! To all the newcomers, thanks for subscribing. This edition is a walkthrough of my thought explorations from last week, along with some organic marketing ideas and insights I picked up along the way. Creative Apps’ Endless Distribution Daze Chat is a great example of the organic distribution…